Why are trasformation programmes and projects often unsuccessful? Why do they not deliver the promised benefits and accomplish the goals that were set? Many studies state that the reasons are often weak support from the management, unrealistic expectations, and resistance of the people. What do these have in common? Insufficient orientation on the human part of the change! Change in behavior is essential for the success. The change will not come with more data or analyses though, only when you are able to influence the emotions and the feelings of the people.