UX (User Experience)
refers to the impression of using a product: a website, e-shop, mobile application or service. In an ideal case, the experience should be so pleasant that you return to the service or even recommend it further.
Which Roles Will We Complement Your Team With?
sets the basic direction of a future digital service or product. This is a senior role, specializing mainly in the initial stages of the UX process. Knowledge of the business and specific industry (e.g. finance or banking) or specialization in an area (e-Commerce, CRO, service design, workshops,...) is key. In addition to their experience, they also bring a strategic view of product design and improvement to projects.
is basically the architect of a product or service, designed to evoke a positive experience for the user. This is a generalist who covers the entire design process. Primarily focuses on user interface design, defining where and how things should happen. If there are no other specialists in the team, they are also responsible for other activities, especially research and design testing.
Sometimes also a Visual Designer, focuses on how the experience looks. Buttons, icons, backgrounds, fonts—everything is governed by the design (sometimes also a design system) they created so that the aesthetics are correctly defined. Color, typography and layout are the primary focus.
is a specialist who ensures research in the initial stages and further testing of designs. Gathers information about users and analyzes it in a qualitative and quantitative way. Their outputs serve the UX designer as a necessary basis for a quality design, or are used to identify "pain points" and subsequently improve the product or service.
There are many other roles or naming variations of the same. It is possible to find roles such as service designer, product designer, content strategist, UX/UI developer and various ways of involving these roles. We can also find experience from these roles in our community.
Our Experts on CX/UX & Design Thinking
Selected References From Practice
Our UX specialists participated in the concept of the MyŠKODA application at the client, which won the highest award Best of the Best in the Red Dot Design Concept section. (Red Dot Design Award). More here.
For the premium FMCG distributor Le Patio Group, we managed the selection and implementation of a CRM system, including data migration. The sales team now manages clients directly from mobile devices and has a comprehensive overview of interactions...
In the Smart Infrastructure division, we methodologically guided the transition from waterfall management to agility. We established processes for 6 international teams, defined new roles, and implemented tools for effective planning. The result is...
For the technology leader eMan, we managed the complete replacement of internal systems. Our role grew from Jira consultations into leading the main project and the analytical phase of integrating backbone systems. The result is a clear development...
For the EHS holding, we provided methodological guidance for the development of key client portals and the unification of internal systems across the group. Our project managers and analysts bridged the gap between business and IT, established agile...
What to Read on the Topic?
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