UX (User Experience)
refers to the impression of using a product: a website, e-shop, mobile application or service. In an ideal case, the experience should be so pleasant that you return to the service or even recommend it further.
What Expert Domains Can We Cover for You?
sets the basic direction of a future digital service or product. UX Consultant is specializing mainly in the initial stages of the UX process. Knowledge of the business and specific industry (e.g. finance or banking) or specialization in an area (e-Commerce, CRO, service design, workshops,...) is key. In addition to their experience, they also bring a strategic view of product design and improvement to projects.
is basically the architect of a product or service, designed to evoke a positive experience for the user. This is a generalist who covers the entire design process. Primarily focuses on user interface design, defining where and how things should happen. If the project does not require the involvement of additional specialists, they also take responsibility for follow-up activities, particularly design research and testing.
Sometimes also a Visual Designer, focuses on how the experience looks. Buttons, icons, backgrounds, fonts—everything is governed by the design (sometimes also a design system) they created so that the aesthetics are correctly defined. Color, typography and layout are the primary focus.
is a specialist who ensures research in the initial stages and further testing of designs. Gathers information about users and analyzes it in a qualitative and quantitative way. Their outputs serve the UX designer as a necessary basis for a quality design, or are used to identify "pain points" and subsequently improve the product or service.
The design domain covers many other expert fields and specializations, such as service designer, product designer, content strategist, or UX/UI developer. You will also find experts with this know-how in our community.
Our Experts on CX/UX & Design Thinking
Selected References From Practice
Our UX specialists participated in the concept of the MyŠKODA application at the client, which won the highest award Best of the Best in the Red Dot Design Concept section. (Red Dot Design Award). More here.
What to Read on the Topic?
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