UX (User Experience)
refers to the impression of using a product: a website, e-shop, mobile application or service. In an ideal case, the experience should be so pleasant that you return to the service or even recommend it further.
Which Roles Will We Complement Your Team With?
sets the basic direction of a future digital service or product. This is a senior role, specializing mainly in the initial stages of the UX process. Knowledge of the business and specific industry (e.g. finance or banking) or specialization in an area (e-Commerce, CRO, service design, workshops,...) is key. In addition to their experience, they also bring a strategic view of product design and improvement to projects.
is basically the architect of a product or service, designed to evoke a positive experience for the user. This is a generalist who covers the entire design process. Primarily focuses on user interface design, defining where and how things should happen. If there are no other specialists in the team, they are also responsible for other activities, especially research and design testing.
Sometimes also a Visual Designer, focuses on how the experience looks. Buttons, icons, backgrounds, fonts—everything is governed by the design (sometimes also a design system) they created so that the aesthetics are correctly defined. Color, typography and layout are the primary focus.
is a specialist who ensures research in the initial stages and further testing of designs. Gathers information about users and analyzes it in a qualitative and quantitative way. Their outputs serve the UX designer as a necessary basis for a quality design, or are used to identify "pain points" and subsequently improve the product or service.
There are many other roles or naming variations of the same. It is possible to find roles such as service designer, product designer, content strategist, UX/UI developer and various ways of involving these roles. We can also find experience from these roles in our community.
Our Experts on CX/UX & Design Thinking
Selected References From Practice
Our UX specialists participated in the concept of the MyŠKODA application at the client, which won the highest award Best of the Best in the Red Dot Design Concept section. (Red Dot Design Award). More here.
For the technology leader ACTUM Digital, we conducted a workshop focused on the role of the project team member. We helped developers and specialists better understand the triple constraint, risk management, and their impact on project margin. The...
For Heureka, we provide long-term outsourcing of senior roles (TaaS). Our business analysts, project managers, and product owners have fully integrated into internal teams, where they assist with the development of key platforms. We deliver expertise...
For the Impact Hub network, we designed and implemented a comprehensive project management system. We helped unify the methodology, set clear competencies, and introduce tools for the effective management of diverse projects. The result is a stable...
For Air Bank, we revised internal PM guidelines and established a new life cycle for change implementation. Our experts assisted with the requirement prioritization process and capacity planning. The result is a clear definition of roles within agile...
Thanks to the "Art of Team Collaboration" workshop, the IT infrastructure team reduced time spent in meetings by 33%. Using real-life case studies, such as server migration, we established a new communication framework and a project mindset. The...
For a leader in the packaging industry, we methodically supported the roll-out of a new ERP system. Our project managers stabilized key teams, set up clear processes, and ensured the smooth progress of the transformation across European branches. We...
For Škoda Auto, we built and methodically led a dedicated UX concept team. Our experts covered the complete process, from user research and wireframing to the final visual design of key applications. We connect user needs with business goals within...
We delivered expert PSPO training for the technology leader Eurowag. Our trainers bridged Scrum theory with real-world agile development challenges. The team gained not only deep know-how in Product Backlog management and value maximization, but also...
For Škoda Auto, we methodologically led a critical GDPR implementation program. Our project managers coordinated dozens of streams across the entire organization, from IT to the legal department. We ensured compliance with legislation in an extremely...
For the Škoda Group concern, we provide long-term outsourcing of senior project managers. Our experts integrated immediately into the development of rolling stock, where they manage international projects with budgets in the billions of crowns. We...
For the global leader EY, we prepared an intensive development program focused on international PMP and CAPM certifications. Our instructors bridged the gap between the theory of the PMBOK Guide standard and real-world practice, thereby helping the...
For the premium FMCG distributor Le Patio Group, we managed the selection and implementation of a CRM system, including data migration. The sales team now manages clients directly from mobile devices and has a comprehensive overview of interactions...
In the Smart Infrastructure division, we methodologically guided the transition from waterfall management to agility. We established processes for 6 international teams, defined new roles, and implemented tools for effective planning. The result is...
For the technology leader eMan, we managed the complete replacement of internal systems. Our role grew from Jira consultations into leading the main project and the analytical phase of integrating backbone systems. The result is a clear development...
For the EHS holding, we provided methodological guidance for the development of key client portals and the unification of internal systems across the group. Our project managers and analysts bridged the gap between business and IT, established agile...
What to Read on the Topic?
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